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Enterprise UX · Telecom · 2022

Retail One
Quick Audit

Unifying fragmented entry points into a single, seamless retail flow for iPad-based retail workflows.

Role
UX Designer
Focus
Quick Audit Experience Apple HIG Modernization
Context
Retail platform transformation 40 → 5 → 1
Timeline
12 months · 2022
3 → 1
Entry points consolidated
↓30%
Associate onboarding time
40+
Tools unified into Retail One
Overview

As part of the Retail One platform modernization, I led the design of the Quick Audit experience — a foundational entry point that helps Mobile Experts quickly understand why a customer is in store and what actions are available before diving into deeper workflows.

The goal was to replace three separate entry experiences with one unified, intelligent flow. This work helped shift Retail One from a collection of tools into a more cohesive, agent-centered platform.

The Problem

The issue wasn't a single screen.

It was a fragmented entry experience. Retail work is inherently non-linear — agents often handle multiple needs within a single interaction, but existing systems didn't support that reality.

Multiple launch points depending on task or tool
Repeated context-setting across screens
Flows designed for one task at a time
Concerns around duplication of existing logic
Risk of adding extra work for retail employees
Design Goal

Design a single entry experience that:

Fast, at-a-glance understanding of the customer
Supports multiple reasons for visit simultaneously
Reduces redundant steps and navigation
Leverages existing NBA intelligence
Feels like a natural part of the conversation, not a gate
My Role

I led the Quick Audit experience end-to-end:

Defining and consolidating multiple flows into one experience
Aligning stakeholders across product, design, and architecture
Framing Quick Audit as a system-level entry point
Research

Real-world validation

Because this experience changes how interactions begin, it needed to work in real store environments. I partnered closely with UX research to ensure the design reflected real retail behavior.

Research Focus
How agents determine why a customer is in store
Where context is lost across tools
How multiple needs emerge during a single interaction
Field Study Insights
Non-linear work

Retail work doesn't follow a script. Tasks overlap and shift mid-conversation.

Simultaneous tasks

Agents juggle multiple tasks at once — upgrade, verification, eligibility — all in parallel.

Switching cost

Moving between entry points slows conversations and disrupts the customer experience.

Repeated context

Context had to be re-entered across systems, adding friction at every step.

Key Insight
Retail doesn't operate in steps — it operates in conversations.
The Solution

One Seamless Quick Audit Flow

The solution wasn't just a new screen — it was a new way of thinking about how retail interactions begin.

Entry point consolidation
3 separate flows and workstreams
Account Landing
Account Landing
Billing Dashboard
Billing Dashboard
Device Dashboard
Device Dashboard
Quick Audit
1 unified view
Quick Audit — unified entry point
Quick Audit — one entry point, all context
01

Consolidating Three Entry Points

Collapsed three separate entry experiences into one unified flow that appears after the initial reason for visit, allows additional needs to surface naturally, and removes unnecessary transitions between tools.

02

Designing for Non-Linear Workflows

Supports multiple reasons for visit simultaneously. Agents can handle parallel tasks — upgrade, verification, eligibility — without switching contexts or re-entering information.

03

Leveraging Existing Intelligence

NBA insights surface upfront, reducing manual questioning and guiding the conversation without scripting it. The system works for the agent, not against them.

04

Avoiding Duplication

Quick Audit is positioned as context-setting, not execution. Downstream flows remain authoritative, focused on signals rather than replacing existing logic.

Impact

Shifting a platform from tools to experience

3 → 1
Entry points consolidated into Quick Audit
Fragmentation across agent tools reduced
Alignment with real retail workflows
Scalable entry pattern established for Retail One
System Context

One part of a bigger transformation

This work was part of a larger platform transformation. The Quick Audit is a tangible example of how a system-level vision becomes real in day-to-day workflows.

40
Fragmented Tools
5
Value Streams
3
Dashboards
1
Quick Audit
Retail One iOS

The final layer — native iOS

Beyond the Quick Audit, I contributed to modernizing the broader Retail One experience to align with Apple Human Interface Guidelines — replacing dense, desktop-style layouts with touch-first, scannable screens built for iPad.

Before — Original Dashboard
Old account page — long, dense layout
  • Dense, difficult to scan
  • Long scroll to find key info
  • Desktop-style information density
  • One of three separate dashboards
After — Retail One iOS
New account page — compact, scannable layout
  • Compact, scannable layout
  • Same information, less space
  • Native iOS design patterns (Apple HIG)
  • Part of the unified Retail One platform
Reflection

This wasn't just a redesign — it was a shift in how the system works.

The Quick Audit helped turn a fragmented set of tools into a more cohesive, intuitive experience that supports how retail actually operates.

Due to the confidential nature of this work, details and visuals have been adjusted or recreated. Additional materials available upon request.

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